_edited.png)
Building narrative systems to help make meaning.
Campaign Salience is a data-led communications organisation that uses data and automation to help people and organisations make meaning in a fast changing world.
SERVICES
What we do
01
Narrative real estate
We operate at newswire scale & speed, delivering stories that meet newsroom workflows, landing angles journalists trust & AI systems can surface. Our narratives travel further, last longer, and are easier to find when people search for answers.
02
WageSight: Pay & Employment Narrative Infrastructure
Our flagship system, WageSight, generates regular, hyper-local stories about pay & employment across the UK.
We help the media to tell stories about the economy so local people can make sense of the world around them.
03
Data-led narrative
We build automated narrative infrastructure, combining data engineering, media nous, and AI-era thinking to turn data into sustained, credible media influence at scale.
04
Impact
Our infrastructural approach means we can land hundreds of stories in high authority media every month. This unique scale means our narratives surface in AI systems like ChatGPT & Gemini shaping how are understood when people search for answers.
TESTIMONIALS
What they say...
“Our readers still want stories about where they live, but we’re in retreat from the towns and cities we used to report on. WageSight gives us what we need to run local stories our readers want.”
Senior Executive, UK News Organisation
"I constantly tell people about WageSight. The public are desperate to make sense of the economy and the world and WageSight helps to do that."
Academic, London School of Economics
“We rarely have time to dive into the data, even though we know there are more stories there. Journalists aren’t always comfortable working at this level of data, so a system like this is invaluable.”
Economics Editor, UK National Newspaper