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News and blog


How to make audiences stop and watch short video content
How to freeze the audience's fingers and make them watch your short video content on Tik Tok and YouTube
Jan 28


Are you message testing the 'words that work' in your communications?
You've set up your campaign, booked ad space and produced reams of collateral, but have you tested your messages on an audience, to see...
Aug 6, 2024


"Nothing works anymore" could be the "words that work" for a new UK government.
It's a phrase that's on everyone's lips and could be the words that work for a new Labour government as it transitions into power in the...
Jul 12, 2024


Tracking media sentiment about the UK general election
The UK has recently elected a new government to Westminster. For the next few weeks we're using our media monitoring tools to track...
May 30, 2024


"It's insecurity stupid!" A five minute provocation about wealth.
I was invited to give a five minute "provocation" about wealth inequality at the London School of Economics, and this is (more or less)...
May 24, 2024


Biden's criticism of corporate "greedflation" is smart political messaging.
When people hear the word "inflation" they think "high prices", to win a second term Biden needs to point his finger at price gouging...
Feb 15, 2024
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