Media consultancy puts economics research on the news agenda.
- Paul Hebden
- Feb 8, 2024
- 2 min read
Updated: Aug 1, 2024

Our Director, Paul Hebden, has been providing media consultancy to the economics think tank IPPR North, helping secure hundreds of hits for their annual State of the North report.
It's always a buzz to land important messages about health, inequality and the levelling up agenda in the national conversation.
IPPP's recently released State of the North report highlights the ambition and resilience of the North’s communities while shining a light on the systemic inequalities they face.
With looming local and national elections, there is a critical opportunity for course correction in the next parliament. The report outlines five priority areas for a decade of renewal, envisioning a future where all regions of the North thrive equally, contributing to a healthier, more prosperous, and equal society.
As a media consultancy we leveraged our contacts to win an impressive haul of coverage with the report featuring in more than 200 national and regional outlets across the UK, including BBC Merseyside, ITV Yorkshire, Sky News, The Guardian, LBC and many more,
This extensive reach underscores the value of effective media consultant to help inform and engage the public on economic issues.
Campaign Salience is building a reputation as a well-respected economics PR agency with contacts in newsrooms across the UK. We are proud to contribute to raising awareness and proposing solutions to the issues affecting the regions’ of the UK . Strategic PR and communications is a key tool in advocating for change to help spark the discussions needed to being about transformative actions.
The voices of the North must be heard, and the annual State of the North report makes an important contribution to keeping the issue of levelling up on the political agenda.
For more information about our PR consultancy services, get in touch: paul@campaignsalience.co.uk
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